Comparative economic analysis of different marketing channels used by family farming
Keywords:
Agricultural production, Costs, Commercialization, Short channels, ProfitabilityAbstract
The objective in this article is to comparatively assess the economics of different marketing channels used in the outflow of watermelon production from a family farm. The research site is a property located in the municipality of Palmeira das Missões, northwest of Rio Grande do Sul-BR. The method used was the case study, which consists of calculating the costs of the productive activity for the 2018/2019 agricultural year. The most profitable channel is face-to-face (commercialization on property), with a unit contribution margin of 84%. The lowest unit contribution margin was identified in the channel where watermelon was marketed through intermediaries (63%). However, insertion in the market, through different channels, is a strategy to reduce market risks in the production of perishable food and should be seen as complementary.
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Copyright (c) 2020 Simone Bueno Camara, Tanice Andreatta, Jenaine de Azevedo, Luciana Fagundes Christofari, Marcos Antonio Bauer Casarin
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